The Merck Community Awareness Program ensures easy access to knowledge about diseases like cancer, hypertension and diabetes by providing educational materials in local languages. These materials include are developed with information from relevant medical information. In addition, a broad social media campaign for prevention and early detection including videos and posters amplifies the outreach of our life saving messages. Cancer awareness videos on youtube in English, French, Portuguese and local languages such as Marathi (India), Bahasa (Indonesia), Kiswahili and Hindi have been developed. The Program aims to reach patients and professionals with the right healthcare messages on the relevant channels. A wide range of education campaigns have been implemented through partnerships with local decision makers, including public institutions and governments, ministries of health, and teams of interdisciplinary experts.