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Pfizer and Indian Government set up Centre for AMR Research and Education in New Delhi

The project will help address the growing threat of antimicrobial resistance (AMR) in India, as it is important to invest all the necessary resources in combating the adverse impact of AMR, due to the huge threat it poses to health security.
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Objectives

The ICMR Pfizer Centre for AMR Research and Education is focused on improving public awareness, strengthening surveillance and building capacities in antimicrobial stewardship. Such prevention and treatment solutions are necessary in attempting to reduce the spread of AMR.

Health needs

The project will help address the growing threat of antimicrobial resistance (AMR) in India, as it is important to invest all the necessary resources in combating the adverse impact of AMR, due to the huge threat it poses to health security.

Initiative’s objective

The ICMR Pfizer Centre for AMR Research and Education is focused on improving public awareness, strengthening surveillance and building capacities in antimicrobial stewardship. Such prevention and treatment solutions are necessary in attempting to reduce the spread of AMR.

Initiative’s description

The strategy behind the initiative is producing a strong private-public partnership on the ground and in collaboration with experts. The program will be driven by the Indian Council for Medical Research (ICMR) with support from Pfizer as required, with potential outreaches to other associations to advance specific segments of the interventions.

Impact

The combination of the initiative’s focus areas will aim to ensure a coherent and holistic approach to curb AMR and improve public health and therapeutic outcomes in the future. Thus, one of the main planned outcomes of the initiative is to bring about positive change in how antibiotics are used.

More information on ICMR and Pfizer may be found at icmr.gov.in and pfizerindia.com, respectively.

Quote
“We are happy to announce this association through which we could bring about a change positively in the way antibiotics are prescribed and used. Behaviour change will need to be a key component of this strategy.”
 Dr K. Vijay Raghavan
Secretary, Department of Health Research & Director General, ICMR
"We recognize that we play an important role in a collective effort to address AMR – one of the greatest public health challenges of our time. We deeply value this partnership with the ICMR and hope to make a tangible contribution."
Mr. S. Sridhar
Managing Director, Pfizer Ltd
Results and milestones

Launch of the ICMR Pfizer Center for AMR Research and Education

The ICMR Pfizer Center for AMR Research & Education has been set up within the Department of Health Research campus in New Delhi. It is engaged in designing and implementing a series of interventions to improve public awareness, strengthen surveillance and build capacities in antimicrobial stewardship. The center has already rolled out the first Antimicrobial stewardship program (AMSP) workshop in New Delhi in November 2018. Nearly 150 participants including physicians, administrators, pharmacists, nursing staff and microbiologists, drawn from ICMR’s NCDC network of medical colleges and hospitals attended the one day workshop that was conducted by ICMR experts.

Launch of the AMR public awareness campaign

The ICMR Pfizer Center for AMR Research and Education has launched a public awareness campaign on AMR – with a theme of ‘AMR ko Aao Milkar Rokein’ (Let us work together to stop AMR). This multi-media campaign with high impact print, digital and radio has been rolled out across the top 6 metros in India. The campaign touched an audience base of over 50 million people in 3 weeks and stirred conversations amongst stakeholders. A content rich website, India’s first public-centered website on AMR called www.stopamr.in too has been launched.

Geographic Reach
  • South-East Asia
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Disease Area
  • Infectious and Parasitic Disease
  • Non-communicable diseases
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Partner organizations
Government

India

Additional resources