Pfizer and Indian Government set up Centre for AMR Research and Education in New Delhi
The project will help address the growing threat of antimicrobial resistance (AMR) in India, as it is important to invest all the necessary resources in combating the adverse impact of AMR, due to the huge threat it poses to health security.
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Objectives
The ICMR Pfizer Centre for AMR Research and Education is focused on improving public awareness, strengthening surveillance and building capacities in antimicrobial stewardship. Such prevention and treatment solutions are necessary in attempting to reduce the spread of AMR.
Health needs
The project will help address the growing threat of antimicrobial resistance (AMR) in India, as it is important to invest all the necessary resources in combating the adverse impact of AMR, due to the huge threat it poses to health security.
Initiative’s objective
The ICMR Pfizer Centre for AMR Research and Education is focused on improving public awareness, strengthening surveillance and building capacities in antimicrobial stewardship. Such prevention and treatment solutions are necessary in attempting to reduce the spread of AMR.
Initiative’s description
The strategy behind the initiative is producing a strong private-public partnership on the ground and in collaboration with experts. The program will be driven by the Indian Council for Medical Research (ICMR) with support from Pfizer as required, with potential outreaches to other associations to advance specific segments of the interventions.
Impact
The combination of the initiative’s focus areas will aim to ensure a coherent and holistic approach to curb AMR and improve public health and therapeutic outcomes in the future. Thus, one of the main planned outcomes of the initiative is to bring about positive change in how antibiotics are used.
More information on ICMR and Pfizer may be found at icmr.gov.in and pfizerindia.com, respectively.
Results and milestones
Launch of the ICMR Pfizer Center for AMR Research and Education
The ICMR Pfizer Center for AMR Research & Education has been set up within the Department of Health Research campus in New Delhi. It is engaged in designing and implementing a series of interventions to improve public awareness, strengthen surveillance and build capacities in antimicrobial stewardship. The center has already rolled out the first Antimicrobial stewardship program (AMSP) workshop in New Delhi in November 2018. Nearly 150 participants including physicians, administrators, pharmacists, nursing staff and microbiologists, drawn from ICMR’s NCDC network of medical colleges and hospitals attended the one day workshop that was conducted by ICMR experts.
Launch of the AMR public awareness campaign
The ICMR Pfizer Center for AMR Research and Education has launched a public awareness campaign on AMR – with a theme of ‘AMR ko Aao Milkar Rokein’ (Let us work together to stop AMR). This multi-media campaign with high impact print, digital and radio has been rolled out across the top 6 metros in India. The campaign touched an audience base of over 50 million people in 3 weeks and stirred conversations amongst stakeholders. A content rich website, India’s first public-centered website on AMR called www.stopamr.in too has been launched.
Geographic Reach
- South-East Asia
Disease Area
- Non-communicable Diseases
- Infectious and Parasitic Disease
SGDs the partnership contributes to
SDG 3: Good Health and Wellbeing
- 3.8: Achieve universal health coverage
- 3.C: Health workforce
SDG 17: Partnerships for the Goals
Partner organizations
India
Geographic Reach
South-East Asia
- India
Disease Area
Non-communicable Diseases
- Diabetes
- Cardiovascular Diseases
- Cancer
- Respiratory Diseases
- Mental & Neurological Disorders
- General Noncommunicable Disease Care (Health System)
- Other NCDs
Infectious and Parasitic Disease
- Drug-Resistant Infections (AMR)