The Blue Tree, India
An oncology patient support initiative, designed to take care of the multiple hurdles that a patient has to go through during the course of accessing treatment. The program, through a single platform, mimics the patient journey and enables patients to overcome access hurdles, including diagnosis, reimbursement, affordability and adherence.
SEE ALL PARTNER ORGANIZATIONS
Objectives
To provide a comprehensive and integrated patient support program to overcome the multiple hurdles that a patient has to go through to receive treatment for cancer. The programme strives to ensure that all aspects of treatment are covered: from disease awareness and testing, funding solutions, home delivery of drugs, adherence support and standardised reports.
In 2015, Roche India launched the Blue Tree programme in partnership with local stakeholders to increase access to cancer care. The programme helps Doctors and patients make informed decisions on the best treatment.
For patients, programme coordinators provide clear, reliable information in nine languages on five different types of cancers (breast, lung, colorectal, ovarian and cervical). For doctors, free biomarker tests are provided for patients who cannot afford or access quality testing facilities.
Eligible patients find funding from a range of sources, including government, local health authorities, charities and preferential loans. This ensures patients are correctly treated.
Programme coordinators remind patients once a month and then two days prior to an infusion, with a follow-up call post-infusion to confirm treatment is complete.
The programme updates prescribers’ records for enrolled patients to ensure proper monitoring of treatment. It also connects patients with Roche’s medicine access initiative which makes available all our key products – including cancer treatments. In remote locations, where access to treatment can be a challenge, we arrange delivery of the medicine to the patient’s home.
Results and milestones
At the end of 2022, over 13,900+ patients were supported by The Blue Tree in over 500+ hospitals and treatment centres.
These patients have shown a 40% increase in therapy adherence rates.
The programme continues, and we aim to add more services, such as home infusion to make it easier to get treatment apart from several financial and non financial Value Added services that are already available for patients (Crowdfunding, 0% EMI support, Counselling sessions on Nutrition, Psychosocial & Physiotherapy etc).
Geographic Reach
- South-East Asia
Disease Area
- Non-communicable diseases
Target Population
- Children
- Women
Partner organizations
Geographic Reach
South-East Asia
- India
Disease Area
Non-communicable diseases
- Cancer
- Brain Cancer
- Breast Cancer
- Cervical Cancer
- Colorectal Cancer
- Hematological Cancers
- Lung Cancer
- Non-Small Cell Lung Cancer (NSCLC)
- Ovarian Cancer
- Renal Cell Cancer