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ACTIVE SINCE: 2013

Fight the Fakes Alliance

The Fight the Fakes (FTF) Alliance is a multi-stakeholder non-profit association that aims to raise awareness and influence change about the proliferation of substandard and falsified medicines.
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MEMBER COMPANIES:
Academia or research institute 8
Pharma Company Foundation 2
Professional and Trade Associations 7
Government 1
Global NGOs 5
Product Development Partnerships 1
Private Foundation or Development Organization 1
Objectives
  • To increase awareness among the global health community and the general public about the dangers of falsified and substandard medical products (SFs).
  • To influence change regarding the proliferation of SFs by leveraging the power of the coalition through partners' networks and aligning activities.

The Growing Problem of Fake and Substandard Medicines

The World Health Organization (WHO) defines substandard products as “those that do not meet quality standards and specifications, often due to poor manufacturing practices or inadequate quality control.” Falsified medical products “deliberately misrepresent their identity, composition or source. These products are often created and distributed with the intent to deceive consumers for financial gain.” SFs may contain the wrong ingredients, the wrong dose, or no active ingredients at all; they can be long-standing or new medicines, over-the-counter or prescription, branded or generic. In some cases, they contain dangerous substances and poisons, including mercury, antifreeze, paint, and rat poison.

The negative impacts of SFs are widespread and the environment in which the manufacture, transportation, distribution, and consumption of these maliciously manufactured products take place is complex. SFs are a public health threat and undermine people’s trust in healthcare systems – and kill an estimated over 1 million people each year. WHO estimates that at least one in ten medical products circulating in low- and middle-income countries (LMICs) is either substandard or falsified. Over 30 billion U.S. dollars may be spent annually on the procurement of substandard and falsified medicines in these countries.

A staggering 52.8% of all counterfeit medicines detected in the supply chain are related to life-saving treatments. 12.4% of antibiotics in LMICs are found to be SFs, which heavily links to the prevalence of antimicrobial resistance – resulting in an estimated 170 000 children dying each year from pneumonia due to substandard and falsified antibiotics in Sub-Saharan Africa alone. The size of the global counterfeit medicine market is approximately $200-432 billion, and continuing to expand. However, this is just the tip of the iceberg. Given patchy reporting, it is highly likely that these figures represent just a small proportion of the problem.

Fight the Fakes Alliance activities and how they address SFs challenges

In 2020, the Fight the Fakes Alliance (FtFA) evolved from a grassroot advocacy campaign into a new formal governance structure to take the fight against substandard and falsified medicines to the next level. FtFA participates in influencing policies and guidelines in order to protect public health and develop stronger health systems. This is achieved through advocacy, partnerships with like-minded partners, and fostering space for action against SFs. By inspiring and influencing policymakers, regulators, healthcare leaders, customs officers, international organizations, innovators, and all stakeholders that have a role to play in curbing SFs, the Alliance aims to drive systemic change.

Its activities are supported by policy resources, such as its white paper, a concerted effort by its members to outline the three priority enablers for transforming the fight against SFs through education and awareness, greater collaboration among stakeholders at transnational and national levels, and the acceleration of domestic anti-SFs initiatives. Through strategic partnerships with organizations engaged in combating substandard and falsified medicines worldwide, FtFA enables knowledge exchange, coordinates impacts, and strengthens policy advocacy to leverage the effectiveness of global programs. FtFA’s website and social media channels facilitate the distribution of key information, online tools, as well as useful links that highlight the dangers of SFs.

Quote
“Poor adherence to antimalarials therapy resulting in incomplete dosing, plus the use of falsified and substandard medicines, which is hard to quantify, are both driving the increase in antimalarials resistance.”
Adam Aspinall
Senior Director, Access & Product Management, Medicines for Malaria Venture
“Even though substandard and falsified medicines is still low on the agendas of high-income countries, it doesn’t mean that the issue doesn’t exist in those countries – substandard and falsified medicines truly are a global problem. In addition, they undermine people’s trust in healthcare systems.”
Pernette Bourdillon-Esteve
Technical Officer, Incidents and Substandard/Falsified Medical Products, World Health Organization
“We need to have better visibility across supply chains around the world, coordinate law enforcement against counterfeiters from a law enforcement perspective, and anticipate the risk that any medical product might end up being counterfeited before reaching the consumers by taking a ‘risk forecasting’ approach.”
Geraldine Lissalde-Bonnet
Vice-President Healthcare, GS1
Results and milestones

Specific actions of Fight the Fakes include:

  • Highlighting the real harm fake medicines have on individuals and the extent of the impact fake medicines have worldwide. Fight the Fakes leverages existing networks across the Alliance members and allies to collect and disseminate key stories and information to policymakers and newsmakers around the world.
  • Raising awareness and advocating against SFs through statements, press releases, and participation in global health forums like the World Health Assembly, World Health Summit, and WHO Executive Board. In 2024, FtFA published the white paper on “Identifying Critical Enablers in the Prevention, Detection, and Response to Substandard and Fake Medicines,” providing insights and recommendations in strengthening global efforts in combating substandard and falsified medicines.
  • Aligning the actions of allied organizations engaged in combating SFs at the national, regional, and/or international level in order to most effectively leverage the unique resources, access points, and insights that each organization possesses.
  • Providing a hub for tools and information about the danger and impact of SFs in communities around the world. FtFA social media channels and website play a key role in disseminating information about SFs and raising awareness.
  • Leading Fight the Fakes Week, a major awareness-raising effort that takes place every year in early December.
Geographic Reach
  • Global Commitment
Disease Area
  • Other
  • Non-communicable diseases
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Target Population
  • Children
  • Men
  • Youth
  • Elderly
Partner organizations
Academia or research institute

Medical University of Warsaw

University Milano

Université la Source

Newgiza University

The College of Pharmacy at Butler University

University of Hertfordshire-Global Academic Foundation

University College London

King's College London

Pharma Company Foundation

The Global Pharma Health Fund (GPHF)

Pierre Fabre Foundation

Professional and Trade Associations

International Council of Nurses (ICN)

European Medicines Verification Organisation (EMVO)

Association for Accessible Medicines (AAM)

International Pharmaceutical Students' Federation (IPSF)

International Federation of Pharmaceutical Wholesalers (IFPW)

National Association of Boards of Pharmacy (NABP)

International Generic and Biosimilar medicines Association (IGBA)

Government

NAFDAC

Global NGOs

Alliance for Safe Online Pharmacies (ASOP)

Partnership for Safe Medicines

World Heart Federation

International Alliance of Patients' Organizations (IAPO)

US Pharmacopeia

Product Development Partnerships

Medicines for Malaria Venture (MMV)

Private Foundation or Development Organization

Brazzaville Foundation