Launched in April 2022 as part of IFPMA's #TeamVaccines global digital campaign, #VaccinesForLife highlights the value of vaccines at every age and stage of life.
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- Explain the benefits that vaccines can provide to people at all ages and stages of life. This includes routine vaccinations in childhood, and vaccines to protect teens, adults, and older people from serious diseases and infections.
- Highlight what vaccines have achieved and the positive impact they have on our world. Vaccines help save millions of lives every year around the world. They help prevent diseases like measles, flu, and Ebola. They are even eliminating diseases completely.
- Champion the continued development of innovative new vaccines and vaccine technology, and vaccines’ potential to respond to global health threats.
Following on from #TeamVaccines in 2021 which focused on building trust and confidence specifically in the new COVID-19 vaccines, #VaccinesForLife builds on heightened global vaccine awareness to explain and highlight the benefits of all vaccines – past, present and future – at every age and stage of life.
In April 2022 during World Immunization Week, #VaccinesForLife spotlights the positive impact of vaccines on the world, explains the benefits of vaccines at every age and stage of life, and champions their future potential to save even more lives.
The campaign features an emotive hero film features the everyday moments, big and small, that we’ve gained thanks to vaccines. One of the most amazing things about vaccines are the things they prevent and avert – the things that didn’t happen. This film shows people all over the world, of all ages, enjoying life, while a voiceover reminds us, thanks to vaccines, what we’ll never have to see.
The messages in the main film are reinforced by a series of six industry volunteer films, featuring real employees from IFPMA member companies talking about HPV, HIV, malaria, AMR, Ebola and RSV and explaining their personal motivations for helping the world benefit from vaccines. Alongside these films a series of animated social posts discuss vaccine innovation in the areas of COVID-19, flu, cervical cancer, dengue, AMR and pneumonia and 12 website stories provide more information on vaccines and the hope they offer.
A second phase of this campaign launched in September 2022 focuses specifically on life-course immunization and the importance of vaccines at every age and stage of life of vaccines. In a series of eight short films, we hear from a father, a young child, a teenager’s mother, a pregnant woman, a young traveller, a chronically ill patient, a grandmother and a healthcare professional. They all remind us that vaccines don’t just protect against infectious diseases, they also protect special memories and important moments in our lives and those of our families, whatever our age or stage of life.
Results and milestones
April 2022: Launch of #VaccinesForLife Phase 1
Oct 2022: Launch of Phase 2 #VaccinesForLife
By November 2022, Phase 1 and 2 of #VaccinesForLIfe generated >40 million impressions, >16 million paid video views and close to 4 million social media engagements.
Moreover, over 55 stakeholders from global health, vaccine, LCI, groups representing different age groups and diseases helped amplify the campaign across their digital channels.
Additionally IFPMA member company and associations helped amplify the campaign across the biopharmceutical industrry with 22 associations adopting elements of the campaign directly on their digital channels.
- Global Commitment
- Infectious and Parasitic Disease
- People with low incomes
- Marginalized/indigenous people
- Rural populations
SGDs the partnership contributes to
- 3.3: Communicable Diseases & NTDs
- 3.8: Achieve universal health coverage
Other Business Sector
Infectious and Parasitic Disease
- Drug-Resistant Infections (AMR)
- Pneumococcal Disease
- Yellow Fever
- Hepatitis A
- Hepatitis B
- Meningococcal A, C, W, Y
- Vaccine confidence